Branding & Consumer: China business interviews with TCBN Charter Members

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Edelman Global Practices CEO Views China from A-P, from HQ & from HR Perspective

Interview with Alan VanderMolen

10/5/2011 - Alan VanderMolen is President and CEO of Global Practices at Edelman Global, recently returned to the USA after a long stint in Asia. If "Where you stand depends on where you sit", how does he describe the gap between the thinking of executives in the USA, and their colleagues on the ground in China, or closer to the action, on an Asia Pacific P&L? He talks about defining objectives that align corporate with China, and hiring and training the talent to make strategy more than an 8-letter word. Read More...

"Microblogging needs a strategy that crosses the lines between PR and advertising and even a little bit into the issue of being a “friend.”"

GroupM China on Opportunities in China's Digital Media Market

Interview with Craig Watts

9/16/2011 - Craig Watts is Market Intelligence Director in China for GroupM, the WPP company that is the world's largest media buyer.
He talked with Janet Carmosky about GroupM's latest research on market size, segments and trends in digital media markets in China, which has the largest world's largest mobile, internet, and online video user bases.
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"If Gap is calling China a “cornerstone” does that mean it matters whether they succeed or fail? Does it follow that they’ll listen to the people they’ve hired in China to make it succeed?"

From Afterthought to Cornerstone

by Janet Carmosky

11/23/2010 - As of November 11, USA mall stalwart Gap has opened stores in China – four of them in fact – calling the move “a cornerstone of Gap’s global expansion policy.” Read More...

"In some sense media has been sort of a last frontier in reform that the government has pushed them to think more commercially and to act more commercially."

Full Page Color Glossy: How Chinese Media and Magazines Have Changed

Interview with Tom Gorman

4/15/2010 - Tom Gorman's 30+ year career in China's media and marketing industry have given him knowledge not possessed by many others in his field. He was at one time the publisher of Fortune Magazine China edition, and is currently the Chairman and CCI Asia-Pacific. He has seen many changes in the industry throughout his career, and he continues to remain optimistic for the future. Read More...

"As we heard the Chinese saying that Barbie’s always relevant, always on trend, aware of what she looks like, we said that’s exactly what we think of the brand."

Barbie in Shanghai

Interview with Gene Murtha

2/1/2010 - When Gene Murtha was chosen for opening Mattel's flagship Barbie store in Shanghai, he found the perfect blend of creativity and fashion in the market. His experience with Mattel led to his success in his work with the manufacturing of GUND's Plush line of toys.
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"Very few companies really operate a significant loyalty program."

Loyalty Marketing, Made Simpler

Interview with Henry Winter

9/8/2009 - After trying unsuccessfully to have his dream career in the music industry, Henry Winter embraced internet and marketing. As founder and CEO of Shanghai's SmartClub Loyalty Management, now SmartClub Member Media, Henry introduced Shanghai to the SMS marketing and brand loyalty points. Read More...