Branding & Consumer: China business interviews with TCBN Charter Members 2010

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From Afterthought to Cornerstone

11/23/2010 - As of November 11, USA mall stalwart Gap has opened stores in China – four of them in fact – calling the move “a cornerstone of Gap’s global expansion policy.” Read More...

"In some sense media has been sort of a last frontier in reform that the government has pushed them to think more commercially and to act more commercially."

Full Page Color Glossy: How Chinese Media and Magazines Have Changed

Interview with Tom Gorman

4/15/2010 - Tom Gorman's 30+ year career in China's media and marketing industry have given him knowledge not possessed by many others in his field. He was at one time the publisher of Fortune Magazine China edition, and is currently the Chairman and CCI Asia-Pacific. He has seen many changes in the industry throughout his career, and he continues to remain optimistic for the future. Read More...

"As we heard the Chinese saying that Barbie’s always relevant, always on trend, aware of what she looks like, we said that’s exactly what we think of the brand."

Barbie in Shanghai

Interview with Gene Murtha

2/1/2010 - When Gene Murtha was chosen for opening Mattel's flagship Barbie store in Shanghai, he found the perfect blend of creativity and fashion in the market. His experience with Mattel led to his success in his work with the manufacturing of GUND's Plush line of toys.
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