Chinese Brands in the USA Market: What's Invisible, Important and Instructive

10/12/2011 - As President of marketing firm The Monogram Group, Scott Markman has plenty of experience creating brand identities for foreign brands in the American market - including the Chinese wind turbine maker Goldwind. Fresh from completing two reserach exercises - a survey of American consumer attitudes toward Chinese goods, and a detailed study of big box store purchaing executives - Markman talks about international brands in the USA, including Lenovo and Haier.