Christine Lu at Geeks on a Plane

7/21/2009 - Part of TCBN's Geeks on a Plane Event Series
Geeks on a Plan organizer (and founder of The China Business Network and Cilantro Media) Christine Lu describes the advantages of people-to-people interactions and understanding as a precursor to entering the China market. Video sponsored by 163/Netease.

Christine Lu, founder of The China Business Network and Cilantro Media, as well as the organizer of the Geeks on a Plane Japan/China tour, explains why a trip like Geeks on a Plane is so helpful. By meeting face-to-face without the direct goal of market entry provides a neutral environment on even ground and helps people understand each other’s cultures better. Lu says that part of the problem with western companies entering China is they make the mistake of thinking they know better without taking time to understand the market. Eventually collaborative business relationships can grow out of these meetings.