Based in Japan from 1991 to 2000, Van Fleet has lived in greater China ever since. From 1996 to 2000, he served as Asia-Pacific marketing and communications manager for GE's healthcare division. From 2000 to 2003, he led the Taipei and Shanghai offices of two multinational marketing consultancies.
Since 2003, he has focused on the rapidly developing business education sector in China. In 2003, Van Fleet was appointed founding director of the Global Executive MBA in Shanghai, a joint venture between Shanghai Jiao Tong University and the University of Southern California. Since 2006, he has served as Supervisor, Internationalization, and adjunct faculty at the Antai College of Economics and Management at Jiao Tong, while also supporting several other foreign business schools' China development.
His teaching focus is business development in China
Van Fleet has also served as managing editor of Direct Marketing China (2006 - 2007) and The NNA China Report (2008-2009). He has authored a number of articles and research papers related to business in China, and he currently writes a column on the education sector for the China Economic Review.
Van Fleet holds both undergraduate and MBA degrees from the University of Southern California.