-
Shanghai, China
-
Beijing, China
-
Shenzhen, Guangdong, China
-
Taipei, T'ai-pei, Taiwan
-
Education
-
Other
-
Freelance
-
Writing, Journalist, Blogger, Photographer, Designer
-
Public Relations
-
Corporate
-
Other
-
Managing and Motivating People
-
Business Writing
-
Media Relations
-
China Europe International Business Schol
MBA
2003
|
Director of External Communications and Development
Shanghai, China
Laurie Underwood is the Director of External Communications and Development at the China Europe International Business School. There she manages media outreach, internationally and domestically in China. She also oversees the website content, function and design, as well as the content and quality of TheLINK bimonthly alumni magazine. Laurie heads up the Development Team which handles CEIBS's 40 active corporate partners and their donations.
Prior to joining CEIBS she was the Communications and Publications Director at the American Chamber of Commerce in Shanghai. Early in her career, Laurie was a journalist. She has an MBA from the China Europe International Business School.
When not working, she spends her free time on distance running, language study (now learning Nepali), and Latin dance.
China Entrepreneur
Give yourself a huge head-start by learning directly from experienced China pioneers. CHINA ENTREPRENEURS delivers street-tested advice on launching, growing, and operating your own business in China. Authors Juan Antonio Fernandez, professor of Management at the China Europe International Business School, and Laurie Underwood, accomplished journalist and Director of External Communications at CEIBS, use their combined 26 years of China experience to interview 40 successful international entrepreneurs who have launched and built businesses in China.
China CEO
any managers dream of becoming a Chief Executive Officer in China. Maybe they think that CEO stands for Cash Enhancement Opportunity - but of course, failure could turn the assignment into a Career Ending Option. So how can you ensure that your assignment in China is successful?
Management Professor Fernandez and business journalist Underwood tackled this question by interviewing 20 top executives working in China, plus eight experienced consultants. They discussed topics like managing in China, setting up local operations, adapting regional/global businesses to China, tackling the local market and living in China.
CEIBS
March 2007 - Present
|
Shanghai, China
|
|
Director of External Communications & Development
Manage CEIBS media outreach, internationally and domestically in China; Oversee website content, function and design (300,000 viewers/month); oversee content and quality of TheLINK bimonthly alumni magazine (15,000 readers); manage Development Team (handling CEIBS 40 active corporate partners)
|
American Chamber of Commerce in Shanghai
January 2004 - March 2007
|
Shanghai, China
|
|
Communications & Publications Director
|
|
|